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Strategic Business Planning

By November 14, 2012April 28th, 2014Business Services, Our Services

As professionals, with over 20 years of experience and insight from businesses representing just about every major industry, we provide valuable assistance when preparing a strategic business plan.

Most often a strategic business plan is used to obtain financing. Many lenders require small business owners to provide a detailed business plan before any financing is approved. This can be a daunting task. Without proper training and experience it can difficult to know what elements to include and how to present them in a professional way.

Some of the elements to include in a strategic business plan include…

  • Business vision, mission and goals
  • Pro-forma financial statements
  • Start-up costs
  • Risk and oppotunity analysis
  • Description of core products and services
  • Marketing strategy
  • Analysis of competitive landscape
  • Ownership structure and HR policies

The business plan provides a road map, describing your company, its products, the competitive environment, management team, financial health, and business risks.

In addition to obtaining financing, a strategic business plan forces the business owner to consider the various elements critical to the businesses success and provides a framework for decision making. It helps to organize thoughts, set goals, and establish benchmarks to which performance targets can be measured against. A business plan facilitates better communication between partners and employees. A well thought out business plan is a major asset to any small business.

In summary, a good motto to live by…failing to plan is planning to fail.